Whitey - 12:20 pm on May 23, 2013 (gmt 0)
We shall see how long it takes the serps to stop the flux
Approx 12 hours into this, and there is quite a bit of churn, and large downward movement on some terms / sites I watch.
Interesting that in the 4-5 days preceding the roll out some lift was seen on those sites , around 15-20%.
Other sites reported to me are seeing traffic lift.
As usual brands seem to be surfacing to almost 2 pages deep, with some sort of immunity. Another 12 hours might provide some stability to report on.