on twit MC said the original version of penguin "essentially only looked at the home page of a site", the new version looks deeper. Unless he misspoke, that's huge! We had inside pages/directories that we assumed were affected by penguin
Matt Cutts "It's gonna have a pretty big impact on web spam," Cutts said on the show. "It's a brand new generation of algorithms. The previous iteration of Penguin would essentinally only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas." [searchenginewatch.com...]
This statement wasn't accidental. This is key / huge .... needs good commentary inputs to flesh out the substance more.
Are we looking at a more granular approach by Google rather than a site-wide demotion?
I've not heard any reaction over the last year to this ... so it must have been missed by expert analysis.
[edited by: Whitey at 2:32 am (utc) on May 23, 2013]