---- 14-15 May 2013 Update: Who Got Hit for "Paid to Pass PageRank"?
diberry - 10:47 pm on May 18, 2013 (gmt 0)
So "good" website owners are now nofollowing, or being advised to nofollow, all their outbound links because they're worried about getting hit with a penalty or something from Google.
Cutts says to just nofollow links you're going to make money from, and even in a lot of those cases Google can tell and will just treat it as nofollow on its own. So I only no-follow affiliate links.
But I'm starting to rethink the value of no-follow at all. It's only for Google, but they won't tell us clearly when to use it. Fine, then - how about we just employ best practices, like actually alerting visitors when a link is an affiliate link (as the FTC says we need to do anyway)?