ColourOfSpring - 8:15 pm on May 18, 2013 (gmt 0)
Martin, I agree - nofollow used to mean you aren't really sure about the site you're linking to in terms of trust. Very simple. Nofollow was created in a time when links couldn't really hurt the linked-to site. However, since Penguin, and Google's apparent need to micromanage how we link out, nofollow is now a safety-first measure whether you trust the site you're linking to or not. Most blogging platforms default to nofollow - totally against what nofollow was originally about. What do Google achieve? Paranoia. A crumbling SEO market that shift to PPC. It looks like they achieve more Adwords revenue and a share price north of $900.