Play_Bach - 1:28 pm on May 30, 2013 (gmt 0)
> Nothing, but your own admission that those links were paid for.
No, they weren't. Please re-read. He put those links on his links page BECAUSE HE LIKED THEM (as did millions of other people back when the web was young). Google came along years after.
But because he had an established brand with a high pagerank, eventually link exchangers found his site. Once I no followed those links, the link exchangers split. Google did not change his ranking at all.
Your premise that no follow = paid links doesn't add up, sorry.