turbocharged - 12:58 am on May 23, 2013 (gmt 0)
Not for most people it isn't. Most people just want an answer to something; they're not that particular about where they get it. That's why my 81 year old mother prints out stuff from eHow. Because they had the answer that she was looking for.
You are 100% correct in stating that ordinary people want an answer when performing a search. These people will accept the search results, regardless of what they are, if that answer is obtained. People that are tech savvy, and increasing number that are not, know where to go to find what they are looking for. Google's search results, to some degree, pander to the novice user.
I've had the distinct pleasure to have my work referenced in eHow a number of times. Content that I wrote, after performing a lot of offline research, was nearly quoted (re-worded) by eHow. In these cases eHow gave my clients a nofollow link in their reference section. As one would suspect, eHow outranked the client's webpages by a longshot in each case, despite the reference links.