netmeg - 2:02 pm on May 22, 2013 (gmt 0)
The whole point of search is to find something somewhere that you don't already know about.
Not for most people it isn't. Most people just want an answer to something; they're not that particular about where they get it. That's why my 81 year old mother prints out stuff from eHow. Because they had the answer that she was looking for.
Until you stand over 200 people in a room and watch them search, you think everyone wants what you want, and that's usually not going to be the case. (Even 200 people are not statistically significant, but it was all we could fit in the room)
From our filter bubble, it looks like Google gets things wrong because they're not the way we would organize them. From Google's filter bubble, they're improving all the time. And they have a lot more data than we do.