ColourOfSpring - 12:43 pm on May 22, 2013 (gmt 0)
And this is what a lot of people do as well, myself included. The beauty of a search engine is that it can take this into account and provide users with a set of diversified results that omit the normal destinations that people already use. When Google gives Amazon, Wikipedia, YouTube, etc. all the top listings, with host crowding to boot, it really is a lost opportunity to please the advanced end user. What I see in the serps right now makes me want to search elsewhere, and I suspect these serps are training other users to do just that. Seriously, how many people have not heard of Amazon or shopped there? How many people want a definition of a product they are searching for? To me, Google is just regurgitating the same data that we know exists. The whole point of search is to find something somewhere that you don't already know about. Google is miserably failing in these regards.
turbocharged, absolutely. The search engine's purpose should be to fetch us a diverse range of results from the deepest reaches of the internet. There's no other tool out there that does this better than Google, and yet they're moving away from their USP - their indexing power. A search engine shouldn't be "prescribing" us a narrow range of results. However, listen to Google and they will disagree about diversity. They will say relevancy is the most important thing, not diversity. To me, this is just an excuse to narrow down the results and claim relevancy is the reason. And their next step will go further than relevancy. Wait til Google Shopping becomes the only result set you see on some commercial searches. You search for Fashion Accessory A, and you get a grid of product images, and a sidebar of text ads and that's it. Then Google will make money on every single click leaving their results page for those commercial searches. Google will always make more money if they can "teach" searchers that a narrower result set is OK, look at these big brand names, don't worry, it's just like your high street. Google don't need the little webmasters in their future vision.