turbocharged - 1:01 am on May 22, 2013 (gmt 0)
if i want a product i search amazon.
And this is what a lot of people do as well, myself included. The beauty of a search engine is that it can take this into account and provide users with a set of diversified results that omit the normal destinations that people already use. When Google gives Amazon, Wikipedia, YouTube, etc. all the top listings, with host crowding to boot, it really is a lost opportunity to please the advanced end user. What I see in the serps right now makes me want to search elsewhere, and I suspect these serps are training other users to do just that. Seriously, how many people have not heard of Amazon or shopped there? How many people want a definition of a product they are searching for? To me, Google is just regurgitating the same data that we know exists. The whole point of search is to find something somewhere that you don't already know about. Google is miserably failing in these regards.
@ColourOfSpring & diberry
It's amazing how a small group of designers can come up with some interesting theories. Some are far fetched, but others quite conceivable.