ColourOfSpring - 4:15 pm on May 14, 2013 (gmt 0)
And yet, can you really blame him when so many people think all it takes are things like forum links? The message is not really getting through to lots of so-called "SEOs" and they are hurting both themselves and their clients.
tedster, I know what you're saying but the Google algo should back his advice up, and if it can't, why offer the advice?
Truthfully, I never did understand this. The vast majority of my website users (like practically all of them) do not have websites of their own. In fact, many of them are pretty uninformed about the Internet in general. They come to my site, either download a pdf or print the page, and that's it. I'm constantly tweaking my navigation because I get feedback on a regular basis from people having trouble finding what they want.
It's a similar story to me, purplekitty. I've got good communication with my market - know them well, what they want etc. I'm never going to be seen "algorithmically" as an authority as I don't win many links like an SEO pundit site would though - so everything that's good about my business, Google cannot measure or detect. My content isn't really why people come to my sites. It's the products and services that they want. So in a way, the content is just the window-dressing - it's just the brochure. The website content isn't the product and it isn't the service. It describes them. I know what I'm saying here sounds so simple, but that's often the case with product / service providers - the website is just the "brochure". Yes it's vital to make that "brochure" as usable and as accessible as possible (have recently made my sites responsive design for example), but it's just a means to an end for most sites (not the end itself).
Google can't detect great content (to any degree of accuracy) All they can detect is reaction to great content.
True netmeg - but they cannot really detect if the reaction is real or fake (and I count fake being manufactured buzz via marketing).