brinked - 12:38 am on May 14, 2013 (gmt 0)
If you're closely monitoring what google is doing then you're probably doing it wrong.
It is so easy to get wrapped up in panda's and penguins etc etc. There is just too much going on at google it is impossible to understand what is going on. If you get hurt you get hurt. How many times have you seen a true definite answer on these or any webmaster forum? How many times has there bing a Eureka moment? Think about that...I mean really really think about it.
Traditional SEO is gone...no longer do you have to worry about a ton of links, a bunch of on site "seo" factors. That no longer matters. SEO is different today than it was 3 - 5 years ago.
You keep hearing Matt Cutts mention "great content". What makes content great? Google can not read your websites articles and make an assessment if an article is useful or high quality.
What you need to do is make your site stand out. What makes your site better than your close competition? What are you giving your readers that your competition is not? Do you have references to back up your data (yes you can actually link out to your sources, stop being so damn scared of linking out to other sites in fear of lost PR etc)?
Are you transparent in who you are? What kind of support do you offer your visitors if you are selling something? Can you easily be reached via phone? Is there a support system in place? Is your site secure? These are all things that go into googles algorithm today. Think of the word "trust". How trustworthy is your content and how do we know you're not just making stuff up to appear unique?
Do not try to fool google, those days are done. Be a REAL business. Be a real professional in your industry. Think about how you can be unique instead of how you can buy natural looking links and fool your way to the top, those days are gone. Move on, adapt.
There are no answers in Matts videos, I have been there. Dont wait for google to roll back their algorithms or make a change that turns your life around. Go out there and make a real site for real users that can really benefit from it.
I get at least a PM a week from people on here all asking if I can have a look at their site. 95% of them have blatant mistakes all over their sites. Just because you rewrote some article or because you wrote some article that passes copyscape does not give you the right to rank high in google. Get over your "unique articles" and think about the bigger picture.