turbocharged - 12:25 pm on May 12, 2013 (gmt 0)
On Penguin 2.0 in general, my thoughts are that if this really hits off-page signals even harder, then this could really be the defining moment of the internet - where most small businesses decide it's simply not worth it to setup their own e-commerce site.
I would have to agree, to a point. Small businesses would still continue to build their presences online, at a far slower pace, but their expectations of receiving organic traffic will have to be tempered. Those in the web design and SEO industry will have to put forth a better effort to educate their clients that the "build it and they will come" philosophy does not apply.
I suspect that any future updates will reinforce large brands by giving them even better placement in the serps. When Google stated that they were no longer going to be publicly announcing algorithm updates, I got the impression that they did so in preparation for taking a lot of heat in the future from small businesses that were going to be pushed out of the competition.
There is a lot of chatter on forums about small businesses gradually losing traffic over the last year. Some have pointed out that as these sites lost traffic, those in Google's lobbying group (Internet Association) have gained a significant amount of traffic. When I looked at this at the time, 8 of the 10 top benefactors of organic traffic from Google were members of their lobbying group.