diberry - 2:11 pm on May 11, 2013 (gmt 0)
graeme_p, I thought of that too. That's why I'm trying to figure this out. If it's the start of a trend, we need to get ahead of it.
mcskoufis, that's fine, was just clarifying. I would like to see proof too, but am not sure how to get it. On that note, guggi2000 posted [webmasterworld.com ]
I checked the Alexa reach of some major sites (hope it is reliable with these volumes):
"Google's" overall traffic is down ~5% (1 month comparison) while last year's drop in April was less.
"Facebook.com's" traffic is down ~4%, while last year there was no drop in April.
"Wikipedia.org's" traffic is down ~6.7%, while last year's decline seems less.
"Amazon.com" is UP 12.7% (last year there was a drop)...
"Ebay" down 6%.
The changes start towards the end of March.
So, while Amazon's, Ebay's and Wikipedia's changes are probably a result of an update (changes are too sharp), I still wonder why Google's and Facebook's own traffic went slowly down beyond seasonal?
Is Alexa reliable enough that we can assume at least *something* is happening here, relative to other Alexa results? If so, what? It *could* be internal search (although if Amazon's rise is in comparison to a drop last year, they too may be falling or at least not increasing as much as it appears).
guggi2000 goes on to say:
I don't think it is about user behavior in this case, because the increase of 12% at Amazon happened within 2-3 days, around March 25. It is too sharp and it correlates to the Panda update in March. I know it is annoying to see auto-generated content at the top, but let's not forget: it is still Amazon.
However, we have to focus on what seems to have started on 4/1 or 4/15.
Again, I have to say that looking at the "Alexa-Reach" drop of Google and Facebook and comparing it to the drop I have experienced (drop in direct and referring traffic similar to SE traffic (!) ) I think that it is not only SERP related...
It's going to be really hard to separate any gains/losses in Google traffic from all sorts of other factors.