TheOptimizationIdiot - 11:02 am on May 5, 2013 (gmt 0)
In fact it is theoretically possible to create an algorithm that is immune to SEO practices and attempts at manipulation. Absolute 100% immunity might not be attainable in the real world, but that doesn't mean Google shouldn't try.
This is really for a different thread, but I can't stop laughing, because if search engines have to base where a page ranks (is organized in the search engine system) on the information it contains and I can change the information it contains I can manipulate a search engine, because if a search engine doesn't update where a page is organized and where it ranks and what it ranks for when I change the information presented it would not only be hugely manipulatable, it would be manipulatable in a way that would destroy their business, because I could take a page that ranks for "Disney Cartoons" and if a search engine didn't update where it ranked when I changed the content of the page to pron they'd be done.
Maybe you don't think me being able to add to, remove from, edit or even just change the importance of information on a page is SEO, but we'll have to agree to disagree on what SEO is then. But there is absolutely no way a system that is based on information I present and I can change any time is not influenced by the information I present at any give time. (That means I can change where a page ranks and what it ranks for in search engine by changing the content. IOW: Manipulate it.)
I absolutely can force a search engine to change where a page ranks and what it ranks for by changing the content of the page. I must be able to or search engine would go belly up rapidly.
Since I can make search engine change where a page ranks and what it ranks for by changing the content I can manipulate a search engine and I absolutely have to have that ability for a serch engine to be a search engine and stay in business.
There's no way around it and there's no way a search engine could possibly make it so the current content of a page doesn't matter, so no it's not theoretically possible to have a search engine that's not subject to manipulation. They absolutely have to be subject to manipulation to actually be search engines.
So, instead of stopping at saying they can't do it reliably enough, why not tell us what it is we're seeing the effects of?
Why is it if I change the titles of 1000 pages and keep the meaning essentially the same (so I go from "widgets in city", state to "widgets: city, state") those pages will drop in the rankings after the change is picked up and then go back where they were if I leave them alone, but if I make subsequent changes they will take longer to go back and usually drop farther before they return?
And, please, don't tell me I haven't seen it, I've been watching happen for years.
If you're going to say it's not the process outlined in the patent because that's not reliable enough to be used, please, tell us what it is.