scottsonline - 4:08 pm on May 6, 2013 (gmt 0)
@fishlake there has to be a macroeconomic aspect as well. In our vertical the large suppliers wouldn't have even felt the bump if it was just a shift from one reseller to another. Some win some lose. In this case everyone saw a drop about 4-15 all the way thru the channel.
On the google end of things something happened with big brand authority. Amazon can outrank major players even if they have just a product name and say "this product is no longer available" which just means their affiliate is no longer selling it on amazon yet google still ranks that ahead of all the active resellers that have the product live. That shouldn't happen ever. By now the engine should be able to understand that out of program means that's a bad click.
For our vertical the power of the authority supplier site is overwhelming. Google is bumping major sites down in favor of canned affiliate sites for tiny players. It's just duplicate content template driven stuff. Change the logo and the phone number. Everything else is the same.
Everyone else goes here.
There are probably 25,000 of these smallreseller.bigsupplier subdomains. They have the exact same content,images and prices. Yet somehow google thinks these are providing value. When click data shows its not they just shift the next reseller into that slot but never stop filling 2 and 3. After a few weeks they figure it out until the next update and then it repeats again. The algo seems to have no memory that users have found the subdomains to be useless.