tedster - 12:11 pm on May 6, 2013 (gmt 0)
the user behavior is still to search for "widget" first and then enter a branded "widget" query if they can't find the client's site.
If you only knew the extremes that in-house SEOs for big brands can go to to get those generic keywords! For years, some would get 70% to 80% branded search traffic, maybe 10% to 15% direct and a mere dribble of generic search. This isn't just a change that Google created,big brand SEO is working hard on a big budget, too.
And at that level of enterprise, given the technical infrastructure complexities at big brands, SEO is a big investment.