TheOptimizationIdiot - 4:05 am on May 6, 2013 (gmt 0)
When that happens then branded queries spike, but the user behavior is still to search for "widget" first and then enter a branded "widget" query if they can't find the client's site.
In that case what was the user looking for: The widget, or the brand site of a retailer of the widget and the page of the widget on the brand's site?
I'm sure searchers would rather like to visit the manufacturers website, who also sells retail and supports the products, instead of Amazon.
Well, then you haven't met my relatives, including parents.