turbocharged - 4:01 am on May 6, 2013 (gmt 0)
How do I know the first statement wasn't quite right? The same post...
I was comparing some small business websites to branded sites and the differences I see see in branded queries when Google decides to drop a branded site from page 1 of the serps. When that happens then branded queries spike, but the user behavior is still to search for "widget" first and then enter a branded "widget" query if they can't find the client's site.
Why do the "little guys" disappear? Not because Google has a "thing" against them, but rather because based on the preceding they're obviously not what Google's Searchers want to see.
I'm sure searchers would rather like to visit the manufacturers website, who also sells retail and supports the products, instead of Amazon. The main reason why these business owners choose not to pull the plug on Amazon is because Google gives Amazon preferential ranks while the client sites can go from page 1 to page 20 the next day and back to page 5 a day later. If they stopped selling their products on Amazon, their listings on Amazon would remain for years and state "out of stock," "currently unavailable," or any other term used to describe a product they are holding hostage. And not surprisingly, those out of stock Amazon products still rank really well years after the manufacturers have discontinued selling their products on Amazon.