helenp - 10:06 am on May 5, 2013 (gmt 0)
Even when Google is in a state of flux, these sites still do relatively well. Searchers modify their queries to search for "brand name widget" when Google does not display their site for simply "widget." I'm sure Google monitors query to query refinements closely, which would explain why these sites typically don't get bumped from page one for very long.
If I understand you, you say, that when a brand falls or disappears people search for the brand (name of company), this is what happens to me in one language especially, however the "brand" is a small company.
However I wonder how can google know what is the company name, arent all words just keywords?
Its easy if your company is some odd word that only that company use, for exampel sxftw, you will be the only one appearing for that.
But if your company name is more general, frecuent keywords, where widget is very frecuent, for example widgets someword widgeting.
Will they know that its your companyname?