Shepherd - 10:59 pm on Apr 30, 2013 (gmt 0)
I tend to lean on the side of writing it ourselves, then it is unique and informative. but the man hours that it will take to add content to 500+ pages could get expansive.
“There are no short cuts to any place worth going.”1
We've seen this movie and it's no fun but it has to be done. Forget google for a minute, what is the purpose of these 500+ for your users? We had over 9,000 that we considered "navigational pages", thin pages between where the customer is and where we want them to be. We bit the bullet and added topical, unique, helpful content to every page. User interaction on the site increased exponentially site-wide.
1. quote from Beverly Sills