---- Overall site visits increasing, but page views per visit going down
tedster - 12:08 am on Apr 28, 2013 (gmt 0)
I think there's so much misinformation about page views and bounce rate impacting rankings negatively when they're "too high" I wouldn't be surprised if many people try to manipulate those number, end up providing a worse user experience
Right on the nose! I think I've been helped in seeing this by working with a wide variety of sites from the early days of the web. I noticed that there was no such thing as a standard way to view bounce rate. There are just too many dependencies involved.
I would say if you build your site for a good user experience, then juet let the chips fall where they may, unless you can see a need to improve the USER experience, not the search engine experience.