Page is a not externally linkable
-- Google SEO News and Discussion
---- Overall site visits increasing, but page views per visit going down
tedster - 12:15 pm on Apr 26, 2013 (gmt 0)Thread source:: http://www.webmasterworld.com/google/4569271.htm
This sounds like your new traffic (the increase) is not as well targeted as the original traffic was.
Brought to you by WebmasterWorld: http://www.webmasterworld.com