|@fathom- could you reference the above, I can't find it. |
Brands get a pass on a lot of things. Plenty of brands have thin content and sailed through Panda. Many have high concentrations of IBL/exact match anchor text and sailed through Penguin. Chances are that Google doesn't use them for trophy keywords , preferring to rely on on-page signals, rather than who with the most links - just my hunch.