mcneely - 6:02 pm on May 4, 2013 (gmt 0)
... waiting for the other shoe to drop ..
It is what it is .. The early days of Google gobbling up as many pages/documents as it can are quite obviously over .. Now it's sorting thru all of the garbage it's collected and tossing out the trash .. er .. um .. baby with the bath water.
I never really ever wanted to *stuff words in here or in there because I thought I might rank better, or because that's what the Adwords guys wanted me to do .. it was always usually just "here it is" .. "take it or leave it".
Google wanted to own the world .. so I obliged with like minded builds. Then one day I woke up to Google wanting to own Local, and again, I obliged.
Even still, I can't help but coming away with the notion that Google, what with being all grown up and all these days, has a flavor for the established. Those would be those that might be licensed in their local or regional area .. those who might be listed in their local Chamber of Commerce, or those who would sport an "A" rating with the BBB.
I'm sort of wondering about all of what might be considered by Google overall with regard to TOS, Contacts, and other backend boring stuff that a lot of folks seem to forget from time to time.
Case in point? .. I pulled a very well written AUP off of a site a while back and Google threw a fit 20 minutes after the fact .. the entire site dropped 20+ positions and stayed there for 6 weeks (The AUP was loaded an hour after it was removed)
Part of the reason I think a few of my sites are doing so well these days is that I've completely reworked my service pages. Re-written to be much more specific about things like privacy, terms, contacts and other things.
I could only just be chasing my tail here, but good writes should be accompanied by good information about who you are and what you do.
I think that Google sort of gave up on passing out second chances .. I mean, if you couldn't get it right by now, you aren't going to get it right, so POOF, you're gone. End of story.
I can look back at the two of my best performers before Penguin and sort of see where I could have done things a little differently (it was so much more than just words and links) .. Back in the day I was too busy loving that top spot to pay much attention to what I really needed to do .. Will I get it right this time? Who knows. All I can say is that I've managed to get back on to the first page for a lot of the stuff I lost the year before.
Time will tell. Wild swings in the SERPs don't much impress me, and these days, I've discovered that I can be fine with the happy medium, should it ever occur.