If you didn't like me giving away the farm before, you're gonna hate this dose of reality...
People want things like keyword density analysis
Clients didn't like to hear what I had to say which was look at your analytics reports because running keyword reports is a waste of time, just see which keywords are generating traffic and simply focus on those and maybe not so much on those that don't. Sure, you might like to be on the big keywords, but if you can find 100 other keywords that rank easily then go for the low hanging fruit and fig in hard before someone else notices. Got a great story of how I stomped on some big retailers doing that once, maybe another time. If it ranks and it's not generating traffic then you just wasted a whole bunch of time and money for no reason anyway.
Ranking reports, other than to impress clients, are a waste of time collecting the data IMO and I haven't run one in well over 10 years and have no plans to start either.
However, Google doesn't make it easy to wean yourself off those stupid reports by blocking the query string in the referral.
Chicken, egg, blah.
Back to the main topic, some of my more recent sites which weren't really SEO'd like the old ones which had to use nukes to keep up with the competition, sailed thru Panda and Penguin without a blemish and my newest sites, although not in a highly competitive environment like shoes or clothing, are ranking like crazy right out of the chute and seem to be holding strong. But I'm not giving away that farm :)