TheOptimizationIdiot - 11:23 am on May 3, 2013 (gmt 0)
You are implying that every SEO who advocates a Penguin risk management strategy is wrong.
Uh, well, uh, is there any proof of recovery from following their strategy?
(There may be, but I don't recall seeing/hearing any myself.)
I think changes are necessary to get out of it, but I think "getting it right the first time" and being patient might be keys, rather than "constantly adjusting" over time.
I actually think there are many here who are getting "slapped" by the rank-modification system and don't realize it's not that their site "sucks" or "Google's broken", but the constant tinkering and adjusting is determined to be manipulative behavior by the algo.
Make a few "keyword and link text changes" which gets them into the "testing for manipulation" stage, then they bounce like crazy or nothing happens, so they make more changes because the last ones didn't do what they wanted right away and that either hits the "more variance and unexpectedness" level, then they change more or revert and if they aren't already there from "round 2" of the changes "round 3" hits the "rank-manipulation spam" level and "poof" they're gone and can't figure out why, so what do they do? Yup, they make some more changes.
I've personally seen pages bounce for over 2 months in the system, and sometimes not even pages I made changes directly on. Waiting (patience) seems to have been the key to not tanking.