TheOptimizationIdiot - 4:28 am on May 3, 2013 (gmt 0)
We have done a TON of work to try to recover good sites, removing links, changing link profile, disavow etc.
I can't help but wondering how many people may have made too many changes that have a ranking influence too close together and moved from an initial Penguin "hit" to being flagged as spam by the Rank Modification for Spam Detection portion of the algo?
20. A device, comprising: a memory to store a first rank associated with a document; and a processor to: retrieve the first rank; dynamically compute a second rank associated with the document; select a rank transition function that represents a transition, over a period of time, from the first rank to the second rank; compute, based on the rank transition function, a sequence including a plurality of transition ranks over the period of the time; detect, during the period of time, changes to one or more ranking factors associated with the document; compare the sequence to the detected changes to the one or more ranking factors; identify a signal of rank-modifying spam based on comparing the sequence to the detected changes to the one or more ranking factors; determine whether the signal of rank-modifying spam satisfies a threshold associated with a positive identification of the rank-modifying spamming; and reduce, when the signal of rank-modifying spam satisfies the threshold, a rank score associated with the document.
It might not be recovery from Penguin is impossible as much as it is "changing, changing, changing" when rankings aren't right where you want them as soon as you make a change is getting people dinged for trying to manipulate the algo.
Then what do people do when they get "dinged" for manipulating?
Change, change, change again.
Can't get out of that, but not because of Penguin. Can't get out that situation because of too many attempts to manipulate rankings and they have a system to deal with people who try to manipulate their results like that.