muzza64 - 9:29 am on Apr 27, 2013 (gmt 0)
If you build an online business without google traffic it probably means you have a USP, the foundation of all successful businesses.
This is actually what Google likes. Not because google sees you don't depend on them and therefore aren't a spammer, but because it generates all the genuine signals they look for that indicate uniqueness, trust and authority.
Taberstruth started how all great businesses do, solving a problem for people. This is the best piece of SEO advice anyone can give you these days in my opinion.