diberry - 3:29 pm on Apr 26, 2013 (gmt 0)
Make sure your stuff is easily shareable. Well first you have to give them a REASON to share it, but of course, we're all quality merchants and publishers, aren't we, so of course all our quality content is worth sharing.
Actually, social is a great way to determine whether your content is worth sharing. So is a modest PPC campaign (again - not necessarily with Adwords).
I just ran a few $10 campaigns using StumbleUpon Paid Discovery, at 10 cents per view (also a 5 cent and 25 cent option), and it confirmed a number of things I'd been wondering about. You can tailor the age, gender, interests, etc., of people who will see your page and watch how different groups respond. The good news is: if your content gets much response, you'll end up with a lot more traffic than you paid for as people continue to "stumble" your page and share it with friends, so the ROI is actually pretty good. And the equally good news is: if your content gets a poor response, especially after you test it with a few different demographics, then you know that particular bit of content just isn't the bit of awesomeness you thought it was.
StumbleUpon won't be the right choice for every page. Your page of low-priced, sustainably built plumbing widgets isn't really what casual surfers are looking for. But if you build a page about how to install those widgets yourself and run a tightly focused campaign under "home improvement" or "construction", with the demographics set for people old enough to likely own homes, that might be helpful.