tedster - 2:59 pm on Apr 25, 2013 (gmt 0)
A useful topic. One thing I would add is "make the most of the Google traffic you do get." This means, first of all, to be grateful for ALL your traffic and treat those people well. How do you know that you're treating them well? If you are selling something, a good number of the people will actually convert. Conversion optimization is one of the most fruitful places to put your attention... the results roll directly to your bottom line.
Uf your site is informational and supported by advertising rather than by direct sales, a conversion may be something like an email sign-up, something to generate direct traffic whenever you publish a new article. It still pays to optimize your conversions. I know that my favorite sites all have ways to get my repeat traffic, rather than depending on me finding them accidentally through some kind of nearly random search topic.