TheOptimizationIdiot - 3:56 pm on Apr 28, 2013 (gmt 0)
But it's grown beyond that, and lowered the quality of their SERPS.
Yup. I saw 4 sites that were fairly obviously duplicates of each other in the top 10 yesterday and they were just as obviously (to me) owned by the same person/business. I know determining ownership algorithmically may be difficult, but if the first one wasn't what I was looking for, neither were the other 3, so why on earth would they feel it's necessary or a good idea to include duplicates/near duplicate in the results is beyond me.
Of course 8 of the top 10 results from the same domain seeming like a good, useful idea is beyond me too, so maybe I "just don't get" what searchers really want?