tedster - 10:57 pm on Apr 18, 2013 (gmt 0)
I challenge anyone to justify the logic of the EMD update
It's not a penalty against an EMD, just an attempt to make sure the domain name itself doesn't give the business any special edge in the rankings.
you mean even if you are using a template (like almost everybody) and your header and nav links, link to the home page with 'example keyword example keyword 2'
The cases I worked with had footer links that repeated the main keyword in several different phrases. I'd also say that "example keyword example keyword 2" is a lot of text for the main navigation.