backdraft7 - 9:36 pm on Apr 18, 2013 (gmt 0)
If the site is an EMD, "anchor text" - internally, externally, and every other way - most often (not always which is the real beauty of these things) is the cancer.
For Google to penalized my site as an EMD after 13 years is pure insanity. Can you imagine what it will cost many sites to change logos, merchandising items with your URL, letterheads, not to mention the monumental task of moving and changing your domain name AND worst of all, the complete cessation of all income for weeks if not months (or forever)? It's simply criminal, and they are accusing ME of doing wrong.
What am I supposed to used for a domain name? use something not related to my product? Again, total insanity. I guess they just couldn't come up with any more reasons to promote their genocide of long time online small business owners. I hope they sleep well...with no conscience, I know they will.
I challenge anyone to justify the logic of the EMD update, particularly on sites that should be grandfathered around this ridiculous rule. The new wave of made up, nonsense names is just one more step in the dumbing down of our world. It's a cancer diagnosis alright and we know it's name. Thanks, now I've really lost all hope.