TheOptimizationIdiot - 2:57 am on Apr 16, 2013 (gmt 0)
Meh, SEOmoz. They had a piece on what the keyword density of a page "should be" or what the average keyword density of N pages was or something like that a year or two ago and I stopped even bothering clicking links most of the time then, because "the right" keyword density varies from niche to niche, expected averages and phrase / related phrase predictability, so some "study of N sites and the keyword density average" being published as a big deal or what people should follow is really just BS people want to hear more than "ranking impactful" information.
If someone followed the "average keyword density" they published the likely impact would be none to negative, because natural writing style trumps keyword density these days and has for a while.
I think it's highly irresponsible as a "leading SEO site" to publish something like that, because if they don't know it varies from niche to niche based on phrase predictability and natural writing style wrt a specific topic they shouldn't be giving SEO advice, but if they do and they published what they did, then it's not only misleading it's just plain BS info to get more traffic by telling people what they want to hear or expect to hear or search for more often, rather than explaining the reality of where things are and how things should be written wrt SEO and rankings.