Shaddows - 9:30 am on May 14, 2013 (gmt 0)
I feel like a softer pitch would have reduced the FUD.
FUD is a core plank of Google's messaging strategy, usually as one half of a dual-prong attack.
On one hand, they create the fear, uncertainty and doubt, and on the other, they are the benevolent purveyors of the solution. They define the sin, and provide the absolution.
The sacred document that is the Webmaster Guidelines tells you how to live a Good Life, the shrine of WMT provides personal guidance, while the Distinguished Clergy provide clarification on thorny issues of interpretation of the dogma.
In the specific case of this tool, they need people to FEAR paid links. They don't want SEOs to feel they have a free hand to buy links, then disavow them when caught. They need the tool to be punishing.
You have sinned. You must confess. You will serve penance.
Any similarities to existing power structures are entirely coincidental