rish3 - 2:00 am on May 14, 2013 (gmt 0)
Also, if you've hired an SEO (the first thing he says in the quote above), that's not you doing it or confessing to anything except getting "taken" by someone who didn't do their job right and may have hosed you in the process.
The OP made the point that there was FUD around the tool. I feel like part of that FUD was driven by the rollout message that implied that the only reasons to use it were:
a) you created unnatural links yourself
b) you hired someone, and they created unnatural links
This leaves out a few real-life situations, like "I bought a domain/website and didn't know about some existing links", and a few others as well.
Big G, is of course, free to message it however they want. I feel like a softer pitch would have reduced the FUD.