brokaddr - 6:10 am on Apr 13, 2013 (gmt 0)
After analyzing the activity of users for nearly 12 hours straight, I see some alarming results.
It appears that roughly 57% of the site's traffic for April to-date are 0-second visits. (I calculated this using only users with a referrer - those without I did not include in the calculation)
This particular site -used to- rank extremely well and has taken a nosedive as of late. I wonder if these 0 second visits have anything to do with it.
- Checked the site in multiple computers/platforms
- Some users interact with the site as expected (complete task, etc), so if something was broken, I would expect no users could complete the task
- If a user signs up for the task and does not complete, I send a followup mail to inquire about possible difficulty, so far, nothing out of the norm has been reported by any respondents
- Checked a few keywords, ranking is spot 3-6avg positioning on the first page for the tested keywords
Since the site is functioning fine for some users, albeit at a much lower percentage than in the site's ranking heyday, I am left puzzled and scratching my head.
Most puzzling of all: Should I factor the 0-second visits into the overall site stats, the traffic is normal (compared to the ranking heyday), which would be for both hits/visits from unique users.
Is there anything else I could do to try and pinpoint what is going on?