TheOptimizationIdiot - 4:59 pm on Apr 12, 2013 (gmt 0)
Disavow makes me nervous because the way they describe who should use it, it sounds confessional.
I know that's how many SEOs thought it was and presented it too, but if you watch the video on it, one of the reasons it was developed was the large amount of concern among webmasters about negative SEO, which wouldn't mean you "did anything" or are "confessing" to anything, it would mean "there's something wrong with some inbound links" and you have a way to "remotely nofollow" them.
Plus, when you receive a notice there's nothing to "confess". The algo already has you and they're giving you a way to clean things up by saying, "wow, you're right, those links shouldn't count, so just ignore them..."
I think it's pretty poor the way quite a few "SEOs" spread the FUD for Google on the disavow rather than exercising some simple reasoning and letting people know part of the reason it was introduced was to be able to help in negative SEO situations, and/or in a situation where you hire a SEO and they do something wrong without your knowledge, and/or in a situation where you actually built some spammy links...
It's not bad they give you a way to fix something, whether you did it initially or not, and there's really nothing to confess to if you receive an unnatural links notice, because you're already "had" by the algo.