htdawg - 7:56 am on Apr 16, 2013 (gmt 0)
how do you explain to a client that rankings change and he cant expect to be in the top 10 search results for most of his keywords and on all of google e.g .com, .ca, .de, .co.uk ....
I try to explain this but he keeps saying its my fault we dropped in rankings. another thing I forgot to mention is that our hosting provider
moved our site to a different server in January and our asp pages were showing a 500 internal server error for a week or so, then we had a problem that our site wes not visible in other countries for a few days (we would ping the site and could see 100% packet loss for almost every country except mine) then in feb. we got hacked. all of this must have had an effect on our rankings plus algo changes that google does. There is no 100% sure way to find out what the actual cause is.
It could be dozens of reason e.g
site changes (add/delete content)
loss of backlinks
and the list goes on