jimbeetle - 10:47 pm on Apr 3, 2013 (gmt 0)
Jim - I think you should watch it again. The selling site links value 'just goes away' - that tells me that those links just become worthless.
I was responding to this:
If Matt Cutts is saying that Google will simply ignore paid links
Yes, PR is not passed, but that does not mean that Google *ignores* paid links, it pays plenty of attention to them, from dropping the toolbar PR of the selling site and by not allowing it to pass PR (and dinging the buying site when caught).
I realize it might just be a matter of semantics, but there is a very big difference between "ignoring paid links" and "taking action to reduce the effects of paid links."
If Google are ignoring these types of links in this way, then this IS a new policy.
No, this has been going for some years. I don't remember exactly when it happened, 2005, 06, 07. but the first round actually took out a number of SEO sites in order to get folks' attention.