ColourOfSpring - 1:36 pm on Apr 3, 2013 (gmt 0)
I really don't see how creating a Google+ page could improve the intrinsic value and usefulness of your main site. It's like saying you're going to improve your house by building a little shack somewhere else.
Exactly. Not only that, but you're diluting your focus, energy and actual message across several platforms if you play the "social" game. I can imagine big brands using social well, but not so sure about smaller companies. You see them tweeting away useless updates, check their site out and it looks utterly abandoned and unloved. I can see how they could put their time and effort to better use than be "social". I know companies that sell strict B2B items like screws, industrial glue and fridge spares - and they've been advised to setup Pinterest, Facebook, Twitter and Google+ pages because "everyone else is doing it, don't be left behind".