TheOptimizationIdiot - 4:14 pm on Apr 8, 2013 (gmt 0)
Seeing an interesting shift today.
I got 3 referrals for a very generic, highly competitive 2 word phrase (think "widget conference" - meaning totally generic) and thought "wow, that's odd, I didn't expect to rank for that yet..." so I checked to see where the page was figuring it was on page 3 or something since there was only a "trickle" of traffic from the phrase and couldn't find it, which is no big deal I didn't expect traffic from it yet anyway.
Anyway, out of curiosity I looked closer at the stats to see what the people did after they landed and was totally surprised to see it wasn't the "widget conference" page they were landing on for the query, it was the pages related to a specific location.
So, for the query "widget conference" what was shown in the results even though there was no location in the query was "widget conference in specific location" and those are the page people are landing on.