Shai - 11:08 am on Apr 6, 2013 (gmt 0)
Backdraft7, could it be that you are seeing localised organic rankings? What happens if you search for your term from a different location completely using one of the "I search from" type services?
Over the last year or so, we have increasingly found that for some key phrases, you can rank in several cities/towns but not in others.
For example, today we rank number 1 for quite a competitive key phrase that should bring in over 12,000 searches (equates to around 7000 expected visits/month = 233/day) with personalisation turned off, clean browser etc but we are only seeing around ~30/day. If I search for the term from Liverpool/Manchester/Brighton for example, we are on page 4 while searching from Watford, we are number 1.