helenp - 9:36 am on Apr 1, 2013 (gmt 0)
I'm assuming that there are probably a few things you've left out of your analysis.
Let me ask you how many product links you currently have on your home page, and whether you have any product categories and category pages.
Sorry, doesn´t understand,
do you mean my page or the other site I am talking about?
Our site are quite equal, a homepage where you can find keywords city widget (we are talking about a general 2 keyword search).
What then differ is that this other site has done "category pages" same as the big portals, that have city, another city, a third city etc. Only the difference that this site have done the categories differencing the kind of widgets, so they have pages (index pages in different folder, with some text and database result) with categories like this: all widgets, holiday widgets, luxury widgets, beachfront widgets, and widgets for sale.
I dont think nodbody will do diferent folders and index pages for diferent categories of widgets if not for seo purpose.
The correct would be that google displayed the homepage for such a general search as city widget, however as the "categories" pages are results from a database (a list) the words city and widget appear more times.