helenp - 6:20 am on Apr 1, 2013 (gmt 0)
It's also not the size of the site that matters... it's the number and quality and relevance of inbound links in relationship to the structure of a site, the quality of the content, and how well that content engages search visitors. But large, well known sites generally can do things that small sites can't, and you need to be aware of those differences.
Yes, but the site in question I speak about does not have good inbound links have lot less than me and not more than the others local sites, and I really doubt that one of there pages with urls like
theresite/blue-widgets/ would have more inbound links than there homepage with url theresite
As i said a page level 2 are on the top among the big sites with similar pattern, on the big sites those keywords in folders are natural.
If I had a big international company its obvious, that I would have a structure like mybrand/country/city/widgets/, and this site in question has done the same using therebrandcity/widget-quality/ and therebrandcity/widget-luxury/ etc. only that this site is small and local.
This is done for seo purpuse, as in all those folders these pages are index pages with folders with keywords in the name of the folder.
I do know this site, have compared it many times in the past as it is one of the oldest sites.
There is no logical reason that this second page should be higher in serps than there homepage. It looks to me the Seo done those folders with those keywords in the folders to see if an innerpage will have better luck than the homepage.
The only reason to rank higher can be that they done the pages, each with a folder and an index page with search results and naturally those have more keywords than the homepage both on page and in keyword in folder.