vic_mackey - 12:50 am on Mar 30, 2013 (gmt 0)
define "short term success". If you're talking the lifespan of a particular domain (notice I said DOMAIN and not site), then yes I run the risk of a domain only lasting a few weeks to months. However I define my success based on the checks I receive every month and I assure you, I've been receiving large ones for quite awhile.
now for those looking to build a brand, or an on-line presence around a brand, obviously your seo options are more limited, however I would argue that anyone counting on "long term" income from google organic, has been missing the writing on the wall for the last several years.