diberry - 5:54 pm on Mar 28, 2013 (gmt 0)
Kelowna, if your business model is "build sites that exploit a flaw in Google's algorithm", I hate to break it to you but you are not hatless. You are still building a business around Google, like so many others here. And that's great - I'm glad it's working for you, and if Google has flaws, why shouldn't people like you exploit them?
But being truly "hatless" means trying to bring real readers to your site and convert them by any means that's legal, regardless of whether it's Google approved. That's the model that doesn't focus on Google at all. Without Google, you couldn't make any money at what you're doing.
The "mistake" most people make is on focusing on Google traffic instead of just converting traffic. When Google all but stopped sending traffic to one of my sites after Penguin, part of me was relieved because the traffic they'd been sending was so wrong for the site.
With or without Google, people are getting better and better at recognizing crap sites and avoiding them. Long term success is in building sites humans actually are glad to have visited.