tedster - 4:32 am on Mar 28, 2013 (gmt 0)
google should stop punishing spammers and instead concentrate on rewarding sites...
As I see it, Google is already trying to do both. It's just that they don't reward sites for "following their rules". Rather they try to reward sites for being solid businesses that give their users an experience that they like. The idea of punishing spammers was not part of the original picture at Google and it's still not their main focus. Finding the best results they can is their focus.
Some of the algorithm shifts in recent months only make sense if I look at the ranking shifts from that angle. In other words, I didn't "lose" five positions - Five other sites got rewarded in the algorithm shift. Understanding why the other sites got rewarded can be hard, but sometimes it's not so hard at all.