netmeg - 12:30 pm on Mar 21, 2013 (gmt 0)
Well.. you're kind of getting into more detail than I have time to deal with. I don't know about other countries, so I can't help you there. You can name the feed anything you want. For ID codes, I use the identifying number in the database. You probably have one, you just don't know what it is. We went through and matched all our categories to Google categories (as close as could) and then I went through and assigned AdWords Groups and Labels to products so I could bid on them separately (the products range from $9 to $9995 so we have a wide range of bids) Hope that helps.