ColourOfSpring - 7:00 pm on Mar 18, 2013 (gmt 0) [edited by: ColourOfSpring at 7:37 pm (utc) on Mar 18, 2013]
Read my post. I said that's an indication of a quality website. And the statement is true for all niches, not just obscure niches.
Well, my misunderstanding then. I think I get you now. You're saying that a sign of a quality site is that it gains natural backlinks, but not all quality sites will gain natural backlinks. In which case it might be more accurate to say "some good sites will gain natural backlinks on their own" which I think is more realistic. If you're saying ALL quality sites gain natural backlinks, I think that's a bit unrealistic and a blanket statement. First off, how do you judge quality? A "good site" might be deemed "good" to only a very small target market that don't usually link out. Compare an SEO pundit site with a site selling self-adhesive velcro straps to businesses. The latter may provide a great service to its target market, but why would its customers link out? Instead they show their appreciation through repeat custom. And that same company may struggle to win new business because they're nowhere in Google. Their "content" is actually their products and service they provide - not so much the text on their website. To the company selling velcro straps, the website is merely a means to and end - a kind of brochure. To Google, the company IS their brochure, not what they actually do, and how well they do it. An SEO pundit site is much more likely to gain links just because its target audience link out at the drop of a hat, and the SEO pundit is writing opinionated articles that are more likely to gain links. Try transposing that technique to mundane products - I've seen sites try to write "controversially" about their nuts and bolts catalogues, and it's not pretty. You hit a content wall with such e-commerce sites. Couple that with their target market not being predisposed to linking out, and then add to that their competitors engaging in proactive marketing efforts - you soon find the small business website owner not waiting too long to engage in those efforts himself.
To sum up, it's impossible to accurately prescribe a cause-and-effect for all websites e.g. build great content, then people will link to it. That works in some categories of sites, but it simply does not work in others.
[edited by: ColourOfSpring at 7:37 pm (utc) on Mar 18, 2013]